North America’s consumer industry saw a rise of 51.5% in overall deal activity during Q4 2018, when compared to the last four-quarter average, according to GlobalData’s deals database.

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A total of 603 deals worth $41.76bn were announced for the region during Q4 2018, against the four-quarter average of 398 deals.

Of all the deal types, M&A saw most activity in Q4 2018 with 319, representing a 52.9% share for the region.

In second place was venture financing with 222 deals, followed by private equity deals with 62 transactions, respectively capturing a 36.8% and 10.3% share of the overall deal activity for the quarter.

In terms of value of deals, M&A was the leading category in North America’s consumer industry with $36.15bn, while private equity and venture financing deals totalled $3.57bn and $2.04bn, respectively.

North America consumer industry deals in Q4 2018: Top deals

The top five consumer deals accounted for 46% of the overall value during Q4 2018.

The combined value of the top five consumer deals stood at $19.19bn, against the overall value of $41.76bn recorded for the quarter. The top announced consumer deal tracked by GlobalData in Q4 2018 was Altria Group’s $12.8bn acquisition of JUUL Labs.

In second place was the $1.85bn acquisition of International Speedway by NASCAR Media Group and in third place was CJ CheilJedang’s $1.84bn acquisition of The Schwan Food.

The $1.4bn acquisition of NutriSystem by Tivity Health and Sycamore Partners’ private equity deal with Pure Fishing for $1.3bn held fourth and fifth positions, respectively.

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.