North America’s consumer industry saw a drop of 4.3% in overall deal activity during Q4 2020, when compared to the four-quarter average, according to GlobalData’s deals database.

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A total of 515 deals worth $32.64bn were announced for the region during Q4 2020, against the last four-quarter average of 538 deals.

Of all the deal types, M&A saw most activity in Q4 2020 with 285, representing a 55.3% share for the region.

In second place was venture financing with 146 deals, followed by private equity deals with 84 transactions, respectively capturing a 28.4% and 16.3% share of the overall deal activity for the quarter.

In terms of value of deals, M&A was the leading category in North America’s consumer industry with $21.68bn, while private equity and venture financing deals totalled $9.02bn and $1.94bn, respectively.

North America consumer industry deals in Q4 2020: Top deals

The top five consumer deals accounted for 38.1% of the overall value during Q4 2020.

The combined value of the top five consumer deals stood at $12.43bn, against the overall value of $32.64bn recorded for the quarter.

The top five consumer industry deals of Q4 2020 tracked by GlobalData were:

1) Stone Canyon Industries Holdings‘ $3.2bn acquisition of Morton Salt

2) The $3bn private equity deal with Anheuser-Busch InBev by Apollo Global Management

3) Apollo Global Management’s $2.53bn private equity deal with Great Canadian Gaming

4) The $2.1bn acquisition of Supreme Clothing by VF

5) The merger of HIMS and Oaktree Acquisition for $1.6bn.

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.