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Analysis

Best vegan supermarket: How are big UK retailers approaching the trend?

Since the beginning of the year, Britain’s supermarkets have been experiencing a surge in sales of plant-based food, which they expect to continue throughout the year. According to the Vegan Society, more than half of UK adults are now adopting ‘vegan buying behaviour’, while the number of full-time vegans in the UK has grown fourfold in the past 10 years. To meet the growing demand for plant-based products, supermarkets are continuously growing their vegan ranges in a bid to become the best vegan supermarket.

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