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The e-commerce reign of Alibaba Group

Alibaba’s beguiling e-commerce journey began unassumingly with a team of 18 in 1999, but its fortunes as a trailblazer in Chinese retail have soared since the first Singles Day, now rebranded the 11.11 Global Shopping Festival, in 2009. Retail Insight Network talks to Alibaba Group to discuss this year’s record-breaking 11.11 Global Shopping Festival, the group’s future plans and retail in China.


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