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February 25, 2022

ABG agrees to co-own and manage David Beckham’s global brand

The company’s European headquarters in London will house the David Beckham team.

US-based brand management firm Authentic Brands Group (ABG) has partnered with former England footballer David Beckham to ‘build the future’ of Beckham’s brand.

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How attractive are current investment opportunities in Europe?

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As part of this strategic partnership, ABG will co-own and manage the David Beckham global brand.

The financial terms of the agreement are not disclosed, but a source said that ABG paid around $269m for a 55% stake in the footballer’s venture.

The partnership is in line with ABG’s global strategy to strengthen its corporate presence and drive its growth in key territories, including Europe, the Middle East, Africa and the Asia-Pacific region.

The company will become the largest shareholder in Studio 99, a content product firm that Beckham co-founded in 2019.

ABG founder, chairman and CEO Jamie Salter said: “We are thrilled to welcome David Beckham to ABG’s esteemed entertainment division and even further honoured to call him an ABG shareholder.

“David is a superstar talent with an incredible global brand reach and a highly influential presence.

“David and his team have built an enterprise that spans sports, entertainment, lifestyle and luxury, and we see significant opportunities to scale his brand and expand it into new verticals.”

The partnership comes after ABG withdrew its plans to make an initial public offering for the business in the US last month.

As part of the deal, Beckham has become a shareholder in ABG.

ABG also plans to open its European headquarters in London, where it will house the David Beckham team.

Beckham said: “Our shared vision makes ABG the ideal strategic partner to help unlock the full potential of my brand and business.

“I’m incredibly grateful for the support I have received in my business career and proud of what our team has achieved. I’m excited for the next chapter.”

Other brands owned by ABG include Forever 21 and Barneys New York.

Free Report
img

How attractive are current investment opportunities in Europe?

Europe has been identified as one of the most favorable regions for investors, seeing high investment activity in the past year. Most of these investments have been through Debt Offering, valued at close to $700 billion. The region has provided attractive investments in a diverse set of companies. Companies who tend to major themes such Digital Media, Cloud, Artificial Intelligence, E-commerce, and Big Data are recording the highest number of deals, with Digital Media recording close to 2,000 deals. However, GlobalData’s whitepaper offers a full view of the market, analyzing less successful or attractive points of investment as well, examining statistics on Equity Offering investments and PE/VC deals. Understand how government agencies for economies around the world use GlobalData Explorer to:  
  • Track the M&A and Capital Raising volumes into their target market
  • Identify the top sectors in the target market attracting the investments
  • For any investment segment, identify the top Investors inside and outside the target economy that are already investing in the Segment
  • Assess and showcase the growth potential for various Industries in the target economy
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.