Malaysia-based sports retailer Al-Ikhsan has installed point-of-sale (PoS) solutions from Indian merchant commerce platform Pine Labs across its stores.

The solution is a fully integrated tech stack of payments, wallets, gift cards and Buy Now Pay Later (BNPL) services. It is designed to help retailers drive their sales.

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More than 180 Pine Labs PoS terminals have been installed across Al-Ikhsan’s 136 stores in Malaysia in an effort to offer enhanced in-store payment experiences for its customers.

Sports customers in the country will also be able to use affordable instalment purchase options because of the solutions.

Al-Ikhsan Sports CEO Vach Pillutla said: “As a category, sport continues to show strong growth in Malaysia. Malaysians like to engage in football, field hockey, badminton and squash and their love for sport is well-known.

“For almost 30 years now, we have fuelled this passion for sport in the country by providing high-quality sports footwear, apparel and equipment. We have focused on our core purpose to keep Malaysia fit and active by making sport affordable for all.

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“Our customers now have the option of seamlessly converting their purchase at any of our stores into easy instalments and bring home top-quality products from our extensive range.”

Al-Ikhsan plans to expand its store portfolio to 140 by the end of the year.

The BNPL service was launched in Malaysia by Pine Payment Solutions, a subsidiary of Pine Labs.

In India, Pine Labs has a 95% market share of offline BNPL services.

The company plans to introduce an integrated pay later instalment solution in Thailand, Philippines, Vietnam, Singapore and Indonesia in collaboration with Mastercard.