Malaysia-based sports retailer Al-Ikhsan has installed point-of-sale (PoS) solutions from Indian merchant commerce platform Pine Labs across its stores.

The solution is a fully integrated tech stack of payments, wallets, gift cards and Buy Now Pay Later (BNPL) services. It is designed to help retailers drive their sales.

More than 180 Pine Labs PoS terminals have been installed across Al-Ikhsan’s 136 stores in Malaysia in an effort to offer enhanced in-store payment experiences for its customers.

Sports customers in the country will also be able to use affordable instalment purchase options because of the solutions.

Al-Ikhsan Sports CEO Vach Pillutla said: “As a category, sport continues to show strong growth in Malaysia. Malaysians like to engage in football, field hockey, badminton and squash and their love for sport is well-known.

“For almost 30 years now, we have fuelled this passion for sport in the country by providing high-quality sports footwear, apparel and equipment. We have focused on our core purpose to keep Malaysia fit and active by making sport affordable for all.

“Our customers now have the option of seamlessly converting their purchase at any of our stores into easy instalments and bring home top-quality products from our extensive range.”

Al-Ikhsan plans to expand its store portfolio to 140 by the end of the year.

The BNPL service was launched in Malaysia by Pine Payment Solutions, a subsidiary of Pine Labs.

In India, Pine Labs has a 95% market share of offline BNPL services.

The company plans to introduce an integrated pay later instalment solution in Thailand, Philippines, Vietnam, Singapore and Indonesia in collaboration with Mastercard.