Supermarket chain Aldi has reduced prices of more than 30 household grocery staples this week to help customers save.
Price will be reduced on fresh produce, including oranges, apples and peaches, as well as on essentials such as butter, canned food, personal hygiene products and pet treats.
Aldi said that prices will be reduced by an average of around 7%.
Over the past two months, Aldi made more than 130 prices reduction across its entire range.
Last month, the supermarket chain announced price cuts on fruit and veg products to help customers during the cost-of-living crisis.
Prices of ten products, including avocados, red peppers, easy peelers, baking potatoes and sweetcorn were reduced by up to 36%.
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Aldi UK buying managing director Julie Ashfield said: “Our promise is that we will always offer the lowest grocery prices and we’re doing everything we can to pass savings on to our customers. As Britain’s cheapest supermarket, shoppers are switching to Aldi from every other supermarket.”
Other retailers have also made similar moves over the last two months.
Earlier this month, UK-based co-operative group Co-op made its biggest single investment in pricing to lower the costs of everyday essentials.
Supermarket chain Asda also dropped the prices of 226 own-label products to support families amid the increasing cost of living crisis.
Tesco also reduced prices of more than 500 household essentials, summer favourites and healthy foods.