US-based e-commerce company Amazon has further expanded its free two-hour delivery of natural and organic products from Whole Foods Market through its Prime Now service in Atlanta and San Francisco.

Effective immediately, Prime Now members living in these locations can purchase items such as fresh produce, meat, seafood and everyday items from Whole Foods Market.

Whole Foods Market co-founder and CEO John Mackey said: “We’re happy to bring our customers in San Francisco and Atlanta the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favourites.

“Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

The e-commerce company launched the service last month in Austin, Cincinnati, Dallas and Virginia Beach.

“This offering makes Prime customers’ lives even easier.”

Amazon plans to further expand the footprint of free two-hour delivery of Whole Foods Market products across the US this year.

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In addition to the bakery, dairy, meat, seafood and other items, Prime customers in San Francisco can also shop selected alcohol products.

Amazon noted that its members receive two-hour delivery for free and ultra-fast delivery within one hour for $7.99 on orders of $35 or more.

Whole Foods Market has been in the natural and organic food retailing business for nearly four decades.

The food retailer currently operates more than 470 stores in the US, Canada and the UK.