Amazon has announced that it will retire its standalone Prime Now ultra-fast same-day delivery app and website worldwide by the end of this year.
Instead of having a separate Prime Now app and website, the company is in the process of moving the service onto the existing Amazon app and website.
The move is part of the company’s strategy to streamline its convenience experience for its customers and allow them to shop for all Amazon items from one location.
The change to the Prime Now experience has so far been carried out in India, Japan and Singapore.
“Across the world, we’ll move our third-party partners and local stores to the Amazon shopping experience before the Prime Now app and website are retired later this year.
“Feedback from customers who have [chosen] two-hour delivery on Amazon has been overwhelmingly positive, and it’s a natural next step to simplify the ultra-fast delivery experience globally.”
Amazon launched its subscription-based Prime Now service in 2014 to deliver books, toys, household essentials and other goods to the doorstep in one or two hours for a small fee.
The service is currently available in more than 5,000 cities and towns.
The retailer has forecast its second-quarter net sales to be between $110.0bn and $116.0bn.