Amazon is making a significant stride in simplifying product listing creation for its sellers.
Its new feature leverages the power of generative AI, automatically transforming product details from a seller’s existing website into comprehensive listings optimised for the Amazon marketplace.
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Previously, creating product pages was a time-consuming endeavour where sellers needed to manually input numerous attributes and craft compelling descriptions to effectively showcase their products.
Sellers can now simply provide a URL to their existing website listing, and Amazon’s generative AI takes the reins.
This AI technology analyses the information and crafts a tailored product listing specifically designed for the seller’s Amazon store.
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This latest advancement builds upon a series of AI-powered features introduced by Amazon.
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By GlobalDataPreviously, sellers could describe their products with a few words, and the AI would generate titles, descriptions, and other crucial details.
Uploading a product image also prompted the AI to create a comprehensive listing, including suggested attributes and keywords.
Amazon said more than 100,000 sellers have begun utilising these AI listing tools, resulting in demonstrably improved content quality.
The company highlighted that AI-generated content shows increased clarity, accuracy, and detail, ultimately enhancing product discoverability in searches.
Sellers also report significant time saved, allowing them to focus on core business activities such as product development.
This initiative specifically targets empowering small businesses. Streamlined listing creation minimises the time and effort required, reducing the burden for sellers.
Additionally, optimised listings can lead to increased product visibility and drive sales, enhancing the sales potential for small businesses.
The company emphasised the range of attributes that can be automatically generated will continue to grow, further simplifying the listing creation process.
Streamlined listing creation signifies a significant leap forward for sellers. The company said this initiative exemplifies its commitment to partnering with small businesses and fostering a superior shopping and selling experience.
