1. News
October 6, 2021

Amazon opens first 4-star store in UK at Bluewater shopping mall

The retailer currently operates six checkout-free convenience stores in the UK.

E-commerce retailer Amazon has expanded its physical presence in the UK by opening its first 4-star retail outlet at the Bluewater shopping mall near Dartford.

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The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
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  • Which industry sectors are most vulnerable to reduced consumer demand?
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  • How can your company survive and thrive in a high inflation environment?
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by GD50 Custom
Enter your details here to receive your free Whitepaper.

Launched in 2018, the 4-star store concept only sells products that are rated four stars or more, are top sellers or are new and trending on Amazon’s website.

The Bluewater store is the company’s first Amazon 4-star location outside the US, where it operates a network of more than 30 outlets.

The 3,500ft² store offers around 2,000 products, including books, toys, homeware and Amazon devices.

It uses digital price tags to ensure prices are the same in-store and online, so customers do not need an Amazon account to shop at the store.

Amazon 4-star UK director Andy Jones said: “I’ve been working on this for the past two years, so we are obviously just really keen now to get customers in and see what they think.

“The pandemic didn’t really change our thinking. We’ve seen that the model has worked really well in malls in the US, so a location like Bluewater made total sense to us.

“I think the variety in the store is really important and hopefully something customers will see.

“There are the Amazon products they will expect but also local products from small suppliers, because that is a huge part of the Amazon business.”

Jones did not confirm if the store is part of a trial or if Amazon plans to open more 4-star stores in the UK.

The e-commerce retailer currently operates six convenience stores featuring checkout-free technology in the country.

In March, Amazon opened a till-free Fresh store in West London, its first physical location outside the US. The company said that it planned to open more stores in the Greater London area.

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.