Amazon has selected e-commerce commercialisation platform company UpstartWorks to promote its Buy With Prime service.

UpstartWorks uses a single all-access portal to offer brands enhanced logic-based, automation and artificial intelligence tools designed for e-commerce optimisation.

The company was selected due to its understanding of Amazon and direct-to-consumer (DTC) integration requirements, as well as its technical implementation expertise across multiple platforms, including Robotics Process Automation.

UpstartWorks has been working with the e-commerce giant for nearly two years and is one of only four companies licensed to connect brands with Buy With Prime.

UpstartWorks CEO Melonie Carnegie said: “This is a transformational moment in e-commerce and creates a tremendous opportunity for online merchants to increase their DTC business.

“Buy With Prime provides incredible access to the 200 million-plus Amazon Prime subscribers and takes the Amazon platform beyond its marketplace footprint.”

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By GlobalData

Amazon’s Buy With Prime enables consumers to buy products directly using a Buy With Prime button displayed on the brand’s DTC Site.

In addition to delivering the product, the retailer will offer Prime Member benefits, including free shipping, tracking and return options.

Merchants using Fulfilment by Amazon (FBA) will initially have access to the service by invitation, with the rollout due to continue over the coming months.

Amazon is also inviting merchants that do not currently sell on Amazon or use FBA to join the service.

Carnegie added: “It’s an exciting inflection point for UpstartWorks and its product company customers.

“We’re eager to be a driver of this new era of e-commerce and help leading industrial product companies build meaningful, profitable tractions across all their e-commerce channels.”

Last month, Amazon launched a same-day delivery service from some brick-and-mortar retail brands in the US.

The service allows Prime customers to order items from certain brands using the Amazon app and website before having them delivered to their doorstep on the same day.