Doll manufacturing and retailing company American Girl has opened its new store at 75 Rockefeller Plaza in New York, US.
The 40,000ft² American Girl Place New York store contains products ranging from American Girl dolls and accessories to the brand’s fiction and advice books.
Additional features at the store include an exclusive Girl-and-Doll Salon, customised party options in the café, a Content Hub exhibiting the company’s movies and videos.
The flagship store also provides opportunities for girls to be their own doll designers.
American Girl president Katy Dickson said: “14 years ago, New Yorkers welcomed American Girl with open arms. Today, and 17 million visitors later, we’re thrilled to greet a new generation of American Girl fans at our beautiful new flagship location at Rockefeller Plaza, one of the city’s most iconic destinations.
“We look forward to American Girl Place New York remaining a treasured place where girls can simply be girls while creating unforgettable memories with their families and friends for decades to come.”
The salon allows girls and their American Girl dolls to get matching hairstyles, mini manicures and ear-piercing.
Presenting a collective workshop atmosphere, a design studio enables girls to become doll designer, using a new online feature that supports personalisation and customisation.
Customers can choose from several possible design combinations.
Girls can also create doll outfits and products, which can be printed and taken home the same day.