Omani perfumery house Amouage has established its presence in the Americas with the opening of its first standalone flagship store in New Jersey, US.  

Situated in New Jersey’s American Dream Entertainment & Retail Centre, the boutique is a testament to the brand’s commitment to global growth and a key milestone in its expansion within the US. 

The flagship store, designed by Heroine Paris and envisioned by Amouage’s chief creative officer Renaud Salmon, is a modern space that doubles as a contemporary art destination.  

It features an artistic depiction of sunset in Oman and its rugged mountain landscapes. 

The boutique showcases Amouage’s extensive collection of Eaux de Parfum, Extraits de Parfum and attars.  

Through the Gift of Kings selection, the store also enables customers to curate their own fragrance and leather case combinations. 

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Amouage is known for using rare and precious ingredients, crafted by artisan perfumiers to create distinctive and memorable scents.  

The store layout features a lounge area for consultations and a 40ft wall display showcasing the brand’s 40-year history through a selection of bottled fragrances.  

Some bottles are set into the wall, symbolising the brand’s enduring legacy, while others are backlit to enhance the interactive consultation experience. 

The new store in the US comes after Amouage opened its first flagship store in China in 2021. 

The company plans to continue its retail expansion with standalone boutiques opening in Asia, Europe and the Gulf Co-operation Council region by the end of 2024. 

Amouage CEO Marco Parsiegla stated: “Each Amouage flagship is unique. When establishing new landmarks worldwide, the unique characteristics of each location influence the type of stores we create.  

“Our geographically sensitive approach tailors the concept for each city, making every Amouage store globally distinctive. Each store is a gateway into the rich tapestry of Amouage’s sensorial world, creating an environment that sparks curiosity and fosters a desire to appreciate the intricacies of our house’s olfactory craftsmanship.”