Apple reveals plan to expand operation in India with retail stores
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Apple reveals plan to expand operation in India with retail stores

28 Jan 2021

American technology major Apple has revealed plans to expand its market presence in India by opening physical stores in the country.

Apple reveals plan to expand operation in India with retail stores
Apple plans to open first physical stores in India. Credit: freestocks.org.

American technology major Apple has revealed plans to expand its market presence in India by opening physical stores in the country.

The company is planning to open Apple Store, a network of branded physical outlets, to expand its customers reach.

Currently, Apple relies on third-party sellers and marketplaces to sell its products in the country.

The plan comes months after the company received a positive response for its online stores.

Launched in September last year, the store offers a wide range of financing and upgrading options such as AppleCare+ and free AirPods with iPhone 11.

During the December quarter, Apple reportedly sold more than 1.5 million units in the country, which doubled its smartphone share in India to 4%.

Apple CEO Tim Cook said: “There are several markets I alluded to before. India is one of those, where our share is quite low. It improved from the year-ago quarter, and our business roughly doubled over that period of time, so we feel very good about the trajectory.

“We are doing a number of things in the area–we put the online store there for example, and last quarter was the full first quarter of the online store, and that has gotten a great reaction to it and has helped us achieve the results that we got to last quarter.”

In India, the company recorded more than 60% growth year-on-year (YoY) in the full year 2020, while the growth was 100% (YoY) during the festive season.

Apple is expected to open its first physical store in Mumbai this year.