UK-based catalogue retailer Argos has opened two new regional fulfilment centres (RFCs) in Birmingham and Reading to ensure a convenient shopping experience for customers.

The 100,000ft² facilities are expected to improve Argos’s same/next day fulfilment capability across the country.

Through the RFCs, the company intends to allow customers to shop at the location of their choice, as well as getting the products delivered at their preferred destination.

“We are confident that this will have a significant, positive commercial impact, as well as delighting our customers.”

Adding to the company’s existing network of distribution centres, the facilities cater to orders related to same/next day delivery to customers’ homes and customer collection.

Argos CEO John Rogers said: “Our new Reading and Birmingham sites increase our Fast Track capacity across the UK significantly, which means we can get more products to more customers more quickly.

“Six million more households now have access to an increased range of 35,000 products, delivered to a location of their choice within 24 hours.

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“We know that we see double-digit sales growth and increased footfall when sales from a Sainsbury’s in-store collection point are fulfilled through a regional fulfilment centre, so we are confident that this will have a significant, positive commercial impact, as well as delighting our customers.”

Each RFC is set to create 100 full-time and part-time jobs.