British supermarket chain Asda has partnered with same-day grocery delivery provider buymie to launch a one-hour personal grocery shopper service in the UK.
As part of the partnership, Asda’s full online range of products will be available on buymie’s platform for customers in Leeds and Bristol.
Delivery is available in select postcodes within a three-mile radius of ten Asda stores. This is expected to expand depending on the result of the trial.
Bristol customers can continue to shop via the existing buymie mobile app, while customers in Leeds will be required to download the new Asda Express Powered by buymie app.
Designed in partnership with the Asda team, the customised app was created specifically for the three-month trial.
During the trial, buymie’s personal shoppers will pick, pack and deliver each order in a minimum of an hour.
Delivery fees range from £3.49 ($4.59) to £4.99 ($6.56) and there is no restriction on the number of items that can be ordered.
Buymie will create 60 jobs across both cities for the partnership, with the potential to create more depending on how popular the service is.
Asda e-commerce senior vice-president Simon Gregg said: “As we look to further expand the number of convenient delivery options we offer, we know that customers are increasingly looking for a more personalised service.
“The trial in Leeds and Bristol will give access to our full online range and a ‘personal shopper’ experience for bigger basket shops through buymie’s interactive platform.
“By partnering with buymie, we are able to offer express delivery in more locations more quickly without the need to implement new technology, infrastructure or cause disruption to our store teams.”
Earlier this month, supermarket chain Morrisons entered a strategic partnership with US-based delivery service provider Gopuff to offer fast delivery in the UK.