British supermarket chain Morrisons has entered a strategic partnership with US-based delivery service provider Gopuff to offer rapid delivery in the UK.
The multi-year agreement will see Morrisons become the wholesaler to Gopuff, which delivers essential goods from a network of small warehouses known as ‘dark stores’.
Gopuff’s mobile app will offer fresh food, own-brand and branded products from Morrisons in more than 20 cities across the UK.
In addition to local brands offered by Gopuff, customers will have access to local products and Morrisons’ brands, such as Henderson’s Relish in Sheffield, Seabrook in the North and Sheldon’s Oven Bottom Muffins in Lancashire.
Deliveries will be made in a minimum of 15-20 minutes.
Gopuff co-founder and co-CEO Yakir Gola said: “Morrisons’ product offering, sustained focus on supporting local producers and suppliers, as well as their relentless commitment to the customer, made this an ideal partnership for Gopuff.
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“As we continue to expand Gopuff’s presence and product offering across the UK, we’re proud to partner with one of the largest and most beloved brands in the market.
“Morrisons can now meet their loyal customers where they are, and we look forward to bringing local Gopuff customers access to more of the products they love.”
The two companies launched their UK partnership in November last year and expanded it to France earlier this month.
Morrisons is responsible for the manufacturing, wholesaling and retailing, while Gopuff manages the end-to-end delivery supply chain.
Last November, the UK’s Competition and Markets Authority (CMA) issued an initial enforcement order on an attempted takeover of Morrisons by US-based private equity firm Clayton, Dubilier & Rice (CD&R).
The CMA said CD&R should ensure Morrisons’ operations stay separate from those of Motor Fuel Group (MFG), which CD&R acquired in 2015, until any potential effects on consumers had been considered.