Asda, one of the UK’s largest retail chains, has chosen Accertify, a subsidiary of American Express, to bolster its e-commerce security.

This decision is part of Asda’s broader digital transformation strategy aimed at optimising operations across its network.

Accertify provides fraud prevention, chargeback management, and payment gateway solutions. Its suite of products and services helps e-commerce companies drive down the total cost of fraud, simplify business processes, and increase revenue.

The partnership will see Accertify’s machine-learning models and automated refunds integrated into Asda’s systems. These tools will enable Asda to adapt to evolving fraud trends and streamline chargeback workflows.

By leveraging Accertify’s solutions, Asda aims to combat e-commerce payment fraud, enhance the customer experience, and optimise related key performance indicators (KPIs).

Mark Michelon, president of Accertify, emphasised the importance of having adaptable fraud prevention capabilities and expressed excitement about working with Asda.

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“As a leading UK retailer, having the right fraud prevention capabilities that can adapt to the evolving fraud landscape is critical for Asda.

“We’re looking forward to working with Asda to help create seamless customer experiences through our machine-learning technology.”

Craig Parkinson, Asda’s product manager for Payments and Fraud, highlighted Accertify’s leadership in machine-learning-based fraud prevention and chargeback management.

“Accertify has long demonstrated it is a leader in machine-learning-based fraud prevention and chargeback management.

“Leveraging Accertify’s capabilities and automation will enable us to further enhance the security of our online transactions and achieve our goals to better protect and serve our customers.”

With Accertify’s automated fraud prevention capabilities integrated into its systems, Asda now benefits from an intelligent layer of protection that ensures optimum security for its digital transactions without compromising the customer experience.