UK-based supermarket chain Asda has opened its 100th Asda Express store in Hexham, UK.

Opened earlier this week, the new Asda Express has been converted from an EG petrol forecourt.          

During the week, the retailer also opened another 30 stores in various locations, including Birkenhead, Bradford, Manchester, Solihull Northallerton and Retford.

Asda Express stores offer up to 3,000 branded and own-label products such as milk, bread and more.

An Asda spokesperson said: “This acceleration into convenience plays a key role in our ambition to grow our share and become the number two supermarket in the UK.

“We look forward to bringing Asda’s great value fuel and groceries to more communities across the UK as we continue our rollout in the coming months.”

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By GlobalData

The expansion of the Express format store comes after Asda expedited the rollout of Co-op and EG Group conversions.

The retailer launched a programme to convert the 116 former convenience Co-op petrol stations and attached petrol station forecourts to its Asda Express convenience brand.

Last month, Asda completed the previously announced acquisition of EG Group’s UK business for an enterprise value of £2.07bn ($2.51bn).

The retailer will open 310 stores in England, 24 in Scotland and 22 in Wales, with rollout expected in the coming weeks.

In its Q3 trading update, Asda reported that it delivered £5.4bn in revenues, driven by 2.8% growth in like-for-like sales compared to the previous year.