UK-based supermarket retailer Asda has installed an automated parcel tower at its Trafford Park store.

Measuring 16ft-tall and 8ft-wide, the tower is reported to be first of its kind in the country, which has been designed to dispense online orders in less than 60s and also accepts returns.

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Asda said that the tower has been installed after it was successfully trialled by its parent company Walmart in the US.

“The Parcel Towers are the latest example of how we’re using new technology to save our customers time and money.”

Asda Trafford Park store manager Stephen Clinton said: “We’re delighted to be the first store in the UK to trial the Parcel Tower for our customers. We have seen a fantastic response to the quick service in the past few days and we hope it continues.”

Customers can purchase products on www.george.com from their smartphone, and collect their products at the store by scanning the barcode sent to their smartphone at the Parcel Tower.

The service is currently available for selected third-party partners, including Asos, Missguided and Decathlon.

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In November 2015, Asda launched its ‘toyou’ service, an end-to-end parcel solution that allows consumers to return or collect purchases from third-party online retailers at more than 600 Asda stores.

Asda’s toyou Retail Process Systems and Innovation manager Neil Drake said: “It’s great that we’ve been able to work with our parent company Walmart in the US to bring this new exciting technology to the UK, so far it’s been a huge success for them.

“We know speed and convenience are important factors to customers and partners of our toyou service, and we’re always looking for new ways to bring that to them. The Parcel Towers are the latest example of how we’re using new technology to save our customers time and money.”