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August 13, 2020

Asda introduces sustainable vans to deliver grocery

UK-based supermarket chain Asda has launched its first fleet of new delivery vans intended to reduce carbon emissions and the number of miles driven. 

UK-based supermarket chain Asda has launched its first fleet of new delivery vans intended to reduce carbon emissions and the number of miles driven.

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The vans will delivery grocery to customer homes, featuring a 10% improvement in miles per gallon.

Increased internal capacity should allow the first fleet of 25 vans to make deliveries to more customers, in turn reducing miles and carbon emissions.

Furthermore, the delivery vans received insulation with 5,500 recycled plastic water bottles, making the vehicles 300kgs lighter compared to the standard model.

Asda Online Grocery Home Shopping vice-president Simon Gregg said: “I’m really excited to launch this fleet of innovative and sustainable grocery home shopping vans which will make a real difference to cutting our carbon footprint.

“As a business, we are constantly looking at ways we can reduce our carbon emissions, not just because we know that sustainability is important to our customers and colleagues, but because all of us have a responsibility, and it’s just the right thing to do, making improvements wherever we can.”

The vans will run across the country, primarily in areas where increased mileage can be achieved to reach customers in remote areas.

This launch is in line with Asda’s carbon reduction goal for its business. The company already cut its energy usage in stores by 20%.

The retailer aims to decrease its scope one and two emissions by 50% by 2025. Also, it collaborated with suppliers to tackle climate change and food waste.

Asda reportedly decided to ask all staff to return to office from this month. The office staff were told to work from home during the Covid-19 pandemic.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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