1. News
December 6, 2021

Asda pilots indoor map service for visually impaired shoppers

The app gives directions to an object or area using audio, enlarged visuals and touch commands.

British supermarket chain Asda is testing an indoor map service designed for blind and partially sighted customers.

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The GoodMaps smartphone app allows customers to navigate their way around the store. It is being trialled in the retailer’s store in Stevenage.

The app can pinpoint customers’ locations to within a metre of accuracy and uses audio, enlarged visuals and touch commands to give the customer directions to reach an object or navigate through an area.

Users can search for key landmarks within the store such as the pharmacy, toilets and tills.

The app can also be used to locate specific goods on store shelves.

Asda inclusion manager Kane Stephenson said: ‘’We strive to be an inclusive business and that includes making it easier for all of our customers to carry out a shop in one of our stores.

“We hope that by working with GoodMaps, we can understand how we can make the in-store experience better for our blind and partially sighted customers.”

GoodMaps Europe vice-president Neil Barnfather said: “It has been a real delight to work with ASDA on this project.

“Recognising not only the commercial value in providing an enhanced retail experience to shoppers, but equally the ethical stance taken by ASDA in this regard, has been both humbling and demonstrative of a corporate culture determined to make their offering not only inclusive but truly outstanding for all.”

Asda said that the GoodMaps app is useful to all customers, regardless of their levels of sight.

The company’s Stevenage store will be the first supermarket to make use of the GoodMaps app.

Last month, Asda revealed plans to expand its baby product range at certain stores and online ahead of the Christmas period.

The retailer aims to be a ‘one-stop shop’ for parents by offering travel systems, furniture and gifts from some of the UK’s most prominent baby brands.

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.