UK supermarket chain Asda has agreed a new ten-year contract with grower Len Wright Salads, representing a £250m ($330.8m) investment in domestic produce.
The agreement, which extends to 2036, carries an approximate annual value of £25m and builds on a commercial relationship between the two parties spanning more than 35 years.
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Based in Lancashire, Len Wright Salads is a family-owned enterprise.
Asda produce senior director Jenny Cannon said: “Long-term partnerships like this are a great example of how we are giving suppliers the confidence to invest for the future, helping to back British growers and build resilience across our supply chain, while ensuring a reliable supply of high-quality produce for our customers for years to come.”
Operating from a dedicated facility, the business distributes 37 million bags each year to Asda locations across the UK, providing the majority of the retailer’s private-label prepared bagged salads alongside selected lines of stir-fry vegetables.
Asda stated that the arrangement provides long-term security of supply within a key fresh produce category and forms part of its wider sourcing strategy.
In its statement, the company said: “The long-term agreement also gives Len Wright Salads the confidence to invest in its people and facilities, supporting skilled jobs in Lancashire and ensuring Asda customers can continue to access high-quality British produce for years to come.”
The development follows Asda’s completion in 2024 of the LEAF Marque certification rollout across its entire UK fresh produce grower base, which encompasses more than 500 farms.
The certification scheme requires participating growers to adopt long-term plans to conserve and enhance landscape and nature, focusing on improvements to biodiversity, soil health, and water stewardship.
Len Wright Salads director Ian Torley said: “As a grower-owned British business, this long-term commitment gives us the confidence to continue investing in British growing, our people, facilities and technology.”
In a separate move last month, the supermarket launched a £1m wholesale supply trial for independent convenience store operators.
Designated as Asda Convenience, the pilot project involved three stores in Glasgow and was conducted in partnership with independent retail operator One-O-One.
