Performance athletic sportswear company ASICS America has opened its first flagship store in the US featuring two brands called ASICS and ASICSTIGER.
The new store is located on the famed Fifth Avenue in New York City and has been designed to reflect the company’s storied heritage and its mantra and trademark, SOUND MIND, SOUND BODY, as well as unveil a new platform for the brand to reach a wider variety of consumers.
Under the ASICS brand, the company will be offering running, training, tennis and wrestling footwear, apparel and accessories.
The company will be offering ASICSTIGER branded apparel, footwear and accessories.
ASICS America president and CEO Gene McCarthy said: “ASICS is proud of its unique approach to the retail experience and our product development that focuses on maintaining a healthy lifestyle as a whole.
“By combining two of our uniquely different brands, we are offering consumers a wide range of quality performance and lifestyle shoes and apparel for an array of needs, directly addressing the shift in the way people are working out and moving today.
“We are truly excited to see how consumers respond when we bring the essence of our brand and our heritage to the streets of New York City for our biggest presentation of the brand yet.”