UK-based online fashion retailer ASOS has expanded its same-day delivery service to Leeds and Manchester.

The move comes after the ASOS Instant service was unveiled in London last month.

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It is expected that the expansion of the service will allow the company to benefit from the upcoming festive season.

“It is illustrative of our commitment to exploring delivery options that provide convenience and choice for ASOS customers.”

ASOS delivery solutions and returns director Matt Rogers said: “We’re excited to be extending the reach of ASOS Instant to Leeds and Manchester following its successful launch in London.

“It is illustrative of our commitment to exploring delivery options that provide convenience and choice for ASOS customers.”

The delivery service is restricted to customers residing in selected locations of Leeds, London and Manchester.

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The company has selected logistic solutions company CitySprint’s On the dot service in order to implement the deliveries in Leeds and Manchester.

Customers need to place orders before 10am from Monday to Friday. Once the order is placed, the delivery will be made on the same day at a cost of £9.95.

ASOS is planning to take the service to other cities in the country next year.

The company also offers next-day delivery, click-and-collect, and one-hour delivery services.

Earlier this month, ASOS launched a new service that allows customers to try its products at home before purchasing them.