Canadian grocery wholesaler Associated Grocers is enhancing its labelling system with fully graphic pricer smart labels from JRTech Solutions.

The retailer, which serves a network of more than 650 independent retail locations, will equip its members with SmartTAG Color, JRTech Solutions’ latest range of pricer electronic shelf labels (ESL).

The new generation of fully graphic electronic shelf labels is available in four colour display capabilities: black, red, white and yellow.

The customisable screen will make displays brighter, colourful and sharp.

JRTech Solutions successfully completed the first installation of SmartTAG Color at Liberty Foods in Fruitvale, British Columbia.

This is claimed to be the first full-store installation in North America with four-colour electronic shelf labels.

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Liberty Foods managing director Derrick Dar stated: “Historically, altering paper labels in our stores required a substantial investment of our employees’ time.

“In our quest for more efficient operations, we’ve been actively exploring digital solutions to manage price changes, track inventory and restock products quicker, allowing our employees to focus more on what truly matters: assisting our customers.

“JRTech Solutions and our new pricer smart labels enable us to achieve precisely that objective. The addition of the colour yellow to our digital tags allows our promotions to clearly stand out, making it the ideal choice for us and our customers.”

Associated Grocers, a division of the Pattison Food Group, selected JRTech Solutions following a comprehensive evaluation of ESL solutions and providers.

JRTech Solutions is one of the largest distributors of pricer electronic shelf labels in North America, with a presence in more than 1,200 stores.

JRTech Solutions’ Pricer SmartTAG black, white, red and yellow electronic shelf labels will be installed at Liberty Foods.