Bath & Body Works has partnered with Ulta Beauty to introduce a selection of its body care and home fragrance products through the beauty retailer’s stores and website.
The range will be available in more than 600 Ulta Beauty locations across the US, as well as on Ulta.com, from 12 July 2026.
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The assortment includes signature fragrances in fine fragrance mist, body cream and hand soap formats, alongside selected home fragrance products.
Bath & Body Works chief commercial officer Maly Bernstein said: “This strategic partnership introduces our brand to new, highly engaged consumers who love to discover and explore, with a curated selection of thoughtfully crafted scents that showcase our fragrance leadership and expertise.”
Bath & Body Works said the partnership forms part of its “Consumer First Formula” strategy and supports its objective of expanding access to the brand through third-party retail channels.
The company said the launch follows encouraging results from previous selective marketplace expansion efforts.
Ulta Beauty chief merchandising and digital officer Lauren Brindley added: “This launch expands our assortment into incremental categories our guests are excited to discover and reinforces Ulta Beauty as a destination for accessible, elevated beauty and self-care experiences.”
Earlier this year, Bath & Body Works opened its first authorised store on Amazon’s US marketplace, broadening distribution of selected fragrances and home products.
