US-based extra virgin olive oil (EVOO) producer Bellucci has partnered with location-enabled web and mobile platform provider Makeena to cope with evolving consumer demands.
Makeena offers a technology platform that connects natural product brands to shoppers across all retailers and social media.
The EVOO producer noted that the decision to partner with Makeen was part of its digital expansion plans.
Bellucci digital marketing specialist Chandani Ribadia said: “Our integration with Makeena is the starting point for a rewarding online shopping experience, as it is the single destination for natural food lovers everywhere
“Through the expansion of Makeena’s mobile marketplace, our core consumer can find personalised content and rewards just by purchasing their favourite brand at any retailer.
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By GlobalData“This is a strategic decision for us as Makeena shares the same passion and values for connecting planet-conscious brands and shoppers.”
Bellucci explained that the partnership is beneficial for the company as the majority of the mobile shoppers on Makeena platform seek for healthy and eco-friendly products, which matches its product offerings.
The company further claims that its 100% Italian EVOO is a non-GMO certified product, which is offered in both organic and classic varieties.
Bellucci’s EVOO product portfolio will be available throughout next year on Makeena platform.
