Electronics retailer Best Buy is leveraging augmented reality (AR) technology to introduce a new shopping experience for Apple Vision Pro users.

Launched on 18 April, the Best Buy Envision app allows customers to virtually place 3D models of products directly into their homes before making a purchase.

This app caters to the growing trend of consumers seeking a more personalised and interactive shopping journey.

By utilising the AR capabilities of the Apple Vision Pro headset, the Best Buy Envision app empowers users to visualise how various tech products, including TVs, appliances, fitness equipment, and furniture, would look and fit within their living spaces.

Streamlined visualisation and easy purchasing

Using the app is straightforward. Users simply need to put on their Apple Vision Pro headset and launch the Best Buy Envision app to enter the AR realm.

They can then browse through a vast selection of 3D product models, allowing them to virtually place each item in their desired location. This immersive experience provides a clear understanding of scale and aesthetics, ensuring a confident purchase decision.

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Furthermore, Best Buy Envision integrates seamlessly with the shopping experience. Once a user finds a suitable product, they can access product ratings and pricing directly within the app.

They can also share product information with friends via text or email, or directly navigate to the product page on BestBuy.com for a quick and easy purchase.

A commitment to innovation

“Best Buy Envision is another way we’re utilising innovative technology to humanise consumer electronics like no one can,” said Brian Tilzer, chief digital, analytics and technology officer for Best Buy.

“The app allows our customers to see, in a lifelike way, how technology will look and feel right in their own homes, delivering an immersive and personalised shopping experience.”

Designed specifically for the Apple Vision Pro, Best Buy Envision signifies the company’s dedication to innovation and its focus on providing customers with the most advanced shopping tools available.

This app is poised to revolutionise the way consumers shop for home tech products, offering a level of convenience and decision-making confidence previously unavailable.