Bigbasket, Grofers urge people to stop panic-buying as orders surge
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Bigbasket and Grofers urge people to stop panic-buying

20 Mar 2020 (Last Updated March 20th, 2020 14:58)

Online grocery platforms Bigbasket and Grofers have reportedly urged customers to refrain from panic-buying amid the increasing coronavirus (Covid-19) scare in India.

Bigbasket and Grofers urge people to stop panic-buying
While Bigbasket witnessed 15-20% increase in the basket value. Credit: Sean Bernstein on Unsplash.

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Online grocery platforms Bigbasket and Grofers have reportedly urged customers to refrain from panic-buying amid the increasing coronavirus (Covid-19) scare in India.

As consumers gave into panic-buying of daily food essentials such as flours, milk and vegetables, Bigbasket’s online traffic and revenue increased by two times in the last three days, IANS reported.

The online grocery platform witnessed a 15%-20% increase in the basket value.

Grofers reported a 45% surge in orders and 18% hike in the order value.

Several consumers pointed out that essential items are immediately going out of stock for certain hours during the last three days.

However, Bigbasket said, except in the case of sanitisers, it is not facing shortages in FMCG-branded products. The basic staples are reportedly restocked within 12 hours.

Moneycontrol.com quoted BigBasket buying and merchandising national head Seshu Kumar Tirumala as saying: “Order volumes have almost doubled in the last two weeks alone. We are trying to predict demand for each item that is going out of stock.

“There are 2-3 SKUs (stock-keeping units) that go out of stock on a daily basis like hand sanitisers, and other kinds of hand wash items, and third is basic staples like rice, dal, etc.”

Meanwhile, Grofers is taking a hard approach to the existing panic-buying orders of essential commodities.

Grofers co-founder and CEO Albinder Dhindsa told IANS that it stopped promotions for essential commodities.

The retailer is seeking the help of additional manufacturing partners to scale up the supply basis demand and requested customers to opt for considerate shopping.

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