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June 12, 2020

Covid-19: Birks announces plan to reopen select stores in Canada

Luxury jewellery retailer Birks has started reopening stores in a phased manner across Canada as Covid-10 lockdown restriction ease.

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Luxury jewellery retailer Birks has started reopening stores in a phased manner across Canada as Covid-10 lockdown restriction ease.

The retailer closed all its stores across Canada in March in efforts to stop the spread of the virus.

So far, it resumed business at 18 of its 30 stores in the country.

According to the company, reopening is being undertaken in a “measured approach, carried out week-by-week, market-by-market”.

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Birks remains committed to complying with local government and public health authorities’ issued guidelines.

The retailer has implemented various safety measures to protect the health and well-being of its customers and employees.

Some of them are requiring the company’s sales professionals to wear protective equipment, keeping a limit on the numbers of customers entering in-store and maintaining physical distancing of 2m.

It also has installed a hygiene station in all stores and promoting digital payment.

Birks president and chief executive officer Jean-Christophe Bédos said: “We are pleased to announce to our clients that our Maison Birks stores are gradually reopening.

“The health and safety of our employees and guests remain our top priority during these unprecedented times.  We have put in place additional measures to provide a safe shopping environment for all.”

Founded in 1879, Birks operates 27 stores under the Maison Birks brand, one retail location in Calgary under the Brinkhaus brand and two retail locations in Vancouver under the Graff and Patek Philippe brands.

In January, the company expanded its online offerings with new collections including Messika and Chaumet to Maison Birks Canada.

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