US-based men’s lifestyle consumer brand MANSCAPED has expanded its brick-and-mortar footprint overseas by launching in Boots, a health and beauty retailer in the UK and Ireland.
Boots, part of Walgreens Boots Alliance, will offer the brand’s grooming tools and formulations in 270 locations in the UK and 26 stores throughout Ireland.
MANSCAPED’s collection will also be available on the retailer’s digital platforms Boots.co.uk and Boots.ie.
Some of the tools and unique formulations to be offered will include The Lawn Mower 4.0, Weed Whacker 2.0, Crop Preserver, Crop Reviver and Crop Cleanser.
MANSCAPED retail vice-president Catherine Cronin said: “As global demand for male grooming products continues to soar, we have intentionally expanded our retail footprint in markets that align with our direct-to-consumer business.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
“When planning our retail entry into the UK, it was imperative to partner with a distinguished brand with whom we could demonstrate our unwavering commitment to customer satisfaction and dedication to uncompromised quality. We’re excited to get in the hands of so many more discerning gentlemen in these coveted markets.”
Based in San Diego, California, MANSCAPED offers its collection in 100 countries worldwide through direct-to-consumer and on Amazon.
In September 2022, Boots revealed plans to launch an online marketplace to stock third-party brands.