US-based men’s lifestyle consumer brand MANSCAPED has expanded its brick-and-mortar footprint overseas by launching in Boots, a health and beauty retailer in the UK and Ireland.

With the launch, Boots has become MANSCAPED’s first brick-and-mortar retailer in the UK and its third in Ireland after Tesco and Harvey Norman.

Boots, part of Walgreens Boots Alliance, will offer the brand’s grooming tools and formulations in 270 locations in the UK and 26 stores throughout Ireland.

MANSCAPED’s collection will also be available on the retailer’s digital platforms Boots.co.uk and Boots.ie.

Some of the tools and unique formulations to be offered will include The Lawn Mower 4.0, Weed Whacker 2.0, Crop Preserver, Crop Reviver and Crop Cleanser.

MANSCAPED retail vice-president Catherine Cronin said: “As global demand for male grooming products continues to soar, we have intentionally expanded our retail footprint in markets that align with our direct-to-consumer business.

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“When planning our retail entry into the UK, it was imperative to partner with a distinguished brand with whom we could demonstrate our unwavering commitment to customer satisfaction and dedication to uncompromised quality. We’re excited to get in the hands of so many more discerning gentlemen in these coveted markets.”

Based in San Diego, California, MANSCAPED offers its collection in 100 countries worldwide through direct-to-consumer and on Amazon.

In September 2022, Boots revealed plans to launch an online marketplace to stock third-party brands.