Boots, a leading health and beauty retailer in the UK, has secured the title of the largest provider of Leaping Bunny-approved beauty products within the country’s high street market.
This achievement comes after Cruelty Free International, the organisation behind the globally recognised Leaping Bunny programme, granted approval to Boots’ extensive own-brand cosmetics and personal care range.
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The Leaping Bunny programme serves as the gold standard for identifying cruelty-free cosmetics and personal care products.
This milestone for Boots signifies the Leaping Bunny certification of over 500 beauty products under its own-brand labels, encompassing cosmetics, skincare, personal care, and grooming items.
This development represents a significant step forward in making cruelty-free beauty accessible and affordable for a wider audience, with Boots’ own-brand lines starting at a competitive price point of £1.50 ($1.88).
Customers holding Boots Advantage Cards can further benefit from a 10% discount on the entire cruelty-free range, both online and in physical stores.
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By GlobalDataBoots boasts a longstanding commitment to responsible business practices, extending back 175 years. This dedication is demonstrably evident in their decision to cease all animal testing for their own-brand products in 1975, a move made 23 years ahead of the UK government’s official ban.
Sustainability is another key focus for Boots, as evidenced by its 2023 initiative to remove all plastic wet wipes from their shelves and replace them with biodegradable, plant-based alternatives.
The company has also transitioned its own-brand cotton wool products to GOT-certified organic options, further empowering customers to make environmentally conscious choices.
By achieving this top spot in the Leaping Bunny-approved beauty category, Boots strengthens its position as a leader in catering to the growing demand for ethically sourced and cruelty-free beauty products at competitive prices.
