The government of British Colombia is set to launch public cannabis stores under a new brand, BC Cannabis Stores, in the province.

The move follows the government’s announcement regarding the legalisation of public cannabis stores, under which, provinces and territories will regulate distribution and retail of non-medical cannabis.

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In addition, the government will operate an online retail store for non-medical cannabis under the same brand.

“The legislation introduced today provides a sound foundation for the regulation and safe implementation of legalised cannabis in British Columbia.”

Liquor Distribution Branch, a wholesale distributor of non-medical cannabis in the state, will open the first government-operated retail store by late summer this year.

The distributor will offer online sales to the public by implementing an e-commerce solution.

BC Public Safety and Solicitor General Minister Mike Farnworth said: “The legislation introduced today provides a sound foundation for the regulation and safe implementation of legalised cannabis in British Columbia.

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“This marks a major milestone, and puts our province in a position to not only be ready for federal cannabis legalisation in late summer, but does so in a way that reflects the Province’s goals for legalised cannabis that prioritise public health and safety, particularly for our children and youth.”

Developed in-house, the cannabis store brand’s logo and identity will be featured on storefronts and within the print material.

The proposed federal Cannabis Act, which was introduced this month, will come into effect in late summer this year.

It will create a strict legal framework for controlling the production, distribution, sale and possession of non-medical cannabis across Canada.