British lifestyle retail company Ted Baker has entered a five-year new licensing agreement with Israel-based manufacturer of private label apparel Delta Galil Industries to manufacture and distribute its products.
This partnership marks the 22nd licence agreement for Ted Baker across various categories such as fragrance, homeware and tailoring.
As part of the deal, Delta Galil will manufacture men’s underwear, loungewear and thermal wear for Ted Baker across the world.
Ted Baker global wholesale director Ricky Green said: “I am delighted to collaborate with Delta Galil as Ted’s exclusive underwear and loungewear partner.
“We’re excited to introduce the collection to all markets and work together closely to develop the products.”
The retailer will also launch the newly designed collection, which includes a range of underwear, thermal base layers, pyjama sets and loungewear under the men’s category in mid-2019.
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Customers can purchase the new collections from Ted Baker stores across the globe, online at www.tedbaker.com, and from selected retailers.
Delta Galil CEO Isaac Dabah said: “Ted Baker is well known for its high-quality fabrics and distinctive designs, and we are very excited to partner with the brand and expand it into new categories.
“This partnership represents a significant opportunity for Delta Galil to grow its global portfolio of premium brands, as Ted Baker’s elevated apparel resonates with men across the world.”
Ted Baker offers a range of products across various categories, including men and women’s wear, as well as other accessories.