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March 22, 2021updated 14 Nov 2021 1:04pm

Burberry and ELLE Digital Japan to launch virtual store

UK-based luxury fashion house Burberry has partnered with ELLE Digital Japan to develop an interactive virtual store.

UK-based luxury fashion house Burberry has partnered with ELLE Digital Japan to develop an interactive virtual store.

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Modelled after Burberry’s Ginza store in Tokyo, the virtual space consists of three floors. Customers can visit the store and buy items from Burberry’s current spring and summer collection by selecting digital icons.

The store’s ground floor offers signature bags, including the Olympia, the Pocket and the Lola Bags. The first floor features womenswear, such as the Waterloo and Kensington trenchcoats, while the second floor is dedicated to menswear and outerwear.

As well as the virtual store, Burberry and ELLE Digital Japan have collaborated with actress Elaiza Ikeda to create five short films giving styling tips. These can be accessed at touchpoints throughout the store.

The virtual store will be accessible from 19 March to 18 April via ELLE Japan and ELLEgirl Digital Japan’s websites.

Burberry opened its Ginza store in November 2019, taking inspiration from its redesigned flagship Regent Street store in London, UK.

Since 2016, the fashion house has been using a chatbot to enhance customers’ experiences by helping them browse stocks and giving styling suggestions.

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Internet’s Next Revolution: Can Web 3.0 Unlock Decentralized and Intelligent Internet?

Big tech companies have created massive ecosystems that offer the internet’s key services, making it impossible for users to break from their “walled garden” and ultimately surrender control of their data. A sharp rise in public awareness about data privacy and the value of their data has stimulated new awareness around web 3.0 networks. Web 3.0 is the third iteration of the internet, designed by token-based economics to wrest the control of user data from big tech companies and provide a user-centric internet. It creates a mesh of peer-to-peer communication and decentralized governance structures to enable individuals and organizations to tackle data privacy and censorship threats. Reasons to read: An increasing number of startups and tech players are shifting gears to create blockchain-powered decentralized ecosystems for different sector-specific applications and services. Against this backdrop, businesses need more awareness of the fast-paced fundamental restructuring of the internet. The report highlights the current state of play and the future potential of web 3.0 networks in driving decentralized and user-controlled internet. This is anticipated to unlock new possibilities for enterprises across sectors such as financial services, gaming, sports, media & entertainment, retail, and technology, among others. Read our report and gather insights on the following topics:
  • Evolution of the internet
  • Active players in the web 3.0 ecosystem
  • Key applications by major sectors
  • Driver and challenges
  • Top startups and Mergers & Acquisitions
  • Regulatory landscape & future scope
by GlobalData
Enter your details here to receive your free Whitepaper.