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Marketing agency and consulting firms Buy Box Experts and Nozani have completed their proposed merger to enhance the selling experience for brands on Amazon marketplace.

Buy Box Experts is headquartered in Seattle, Washington, and Nozani operates business based in Lindon, Utah, US.

The merged entity Buy Box Experts will be based in Lindon and have presence in Seattle and Salt Lake City.

Joseph Hansen will serve as the new CEO of Buy Box Experts.

Hansen said: “With the merger of Buy Box Experts and Nozani, we are now equipped to provide Amazon sellers of all sizes with the strategic and tactical services brands need to thrive on the Amazon channel.

“We begin by educating our brand partners, and then we develop and implement a cutting-edge strategy that allows them to grow profitably and navigate the complexity of the Amazon marketplace.”

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The Nozani team will also add sales and additional resources for listing optimisation to the newly formed marketplace.

Around 100 employees will be part of the new business, managing over 1,000 third-party sellers and first-party brands on the platform.

The new business will offer services to more than 180 brands currently selling on Amazon.

Nozani founding partner Thaddaeus Hay said: “Since Nozani’s launch in 2017 we’ve experienced significant growth—we’ve successfully added over 50 full-time employees, rapidly scaled our product offering and capitalized on a host of opportunities that helped establish Nozani as a leader in the Amazon space.”

Hay will assume the role of vice president of sales in the new company.