US-based outdoor and camping products retailer Camping World is planning to purchase speciality outdoor apparel company Erehwon Mountain Outfitter (Erehwon) for an undisclosed price.
By acquiring Erehwon, Camping World intends to further strengthen its footprint in the outdoor lifestyle market.
In addition to its flagship location in the Milwaukee area, Erehwon currently operates stores in the Chicago metropolitan area.
Camping World chairman Marcus Lemonis said: “Our company is diligently creating segments within the outdoor space that allows for clear focus and growth.
“In each segment, we are focused on finding a connection through customer cross-matching and introducing the suite of Good Sam products, particularly through the Good Sam Club, which offers outdoor enthusiasts a wealth of resources.
“This will allow us to ultimately offer customers one medium for discounts, benefits, and services for all their outdoor supply needs through the Camping World Holdings network.”
Recent acquisitions made by Camping World include Gander Mountain, Overton’s, TheHouse .com, Uncle Dan’s, and W82 (formerly Windward Boardshop).
Lemonis added: “Erehwon has a history of being a top player in the outdoor market since 1972. This acquisition strengthens Camping World Holding’s efforts to build a seamless approach to the outdoor lifestyle market and further positions the company to expand the reach and product offerings of our e-commerce business.”