Multinational beverage company Coca-Cola has unveiled its proprietary insights platform Coca-Cola Lens for US retailers to access.

The platform currently contains a library of 16 thought leadership articles that explore the nuances of shopper behaviour, with big-picture macroeconomic context, and forward-looking insights.

The articles, authored by internal subject matter experts at Coca‑Cola and supplemented by data from proprietary internal tools and third-party sources, cover topics including the growth of premium water, the purchasing power of the multicultural consumer and the impact of digital ordering technologies. 

Four to six new articles will be added each quarter based on input from Coca‑Cola customers and associates. 

Coca-Cola North America retail chief customer officer Pamela Stewart commented: “We are launching Coca‑Cola Lens to deliver on the promise to create value beyond beverages to our customers, while serving as thought partners and consultants.”

Head of foodservice Dagmar Boggs explained: “Now, customers will be able to self-serve the actionable insights they need, precisely when they need them, empowering our partners to navigate the evolving landscape with confidence and agility.”

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Coca‑Cola Lens will make its official debut ahead of the 2024 National Restaurant Association Show from 18 May to 21 May 2024 in Chicago, US.

Coca‑Cola North America services a customer base of more than 250,000 retail stores.