Convenience retailer Alimentation Couche-Tard has partnered with RELEX Solutions to deploy the latter’s unified supply chain and retail planning solutions across North American operations.  

The strategic move will see the integration of RELEX’s AI-powered and machine-learning solutions, including demand forecasting and replenishment, into Couche-Tard’s Circle K and Couche-Tard locations in the US and Canada. 

The partnership aims to refine inventory management at Circle K by optimising stock levels and ensuring product availability for customers.  

The initiative is in line with Couche-Tard’s objective to become the preferred destination for convenience and mobility globally.  

The company expects the advanced systems from RELEX to enhance its merchandising strategies and manage product replenishment more effectively, thereby improving customer satisfaction and store performance. 

Couche-Tard’s decision to adopt RELEX’s technology is driven by the need for an integrated inventory management system that can handle the scale and complexity of its operations.  

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The anticipated benefits include optimised inventory levels, reduced out-of-stocks, and more efficient merchandising and team operations.  

Couche-Tard’s European business has been partnered with RELEX since 2017 for the adoption of supply chain and store and floor planning solutions. 

Alimentation Couche-Tard global merchandising senior vice-president Trey Powell said: “Key to our mission to make our customers’ lives a little easier every day is ensuring we always have the products and brands they want, when they want them, which is why we are very pleased to incorporate RELEX solutions into our North American operations. 

“With RELEX, we can tailor advanced forecasting and inventory management to the needs of our individual stores and streamline our internal processes for better efficiency to provide the best quality products and a best-in-class customer experience.” 

In January 2024, Alimentation Couche-Tard closed the acquisition of some of TotalEnergies’ European retail assets.