The agreement marks Marc Jacobs’ return to the beauty segment and will add Marc Jacobs Beauty business into its portfolio.
In addition, the agreement extends Coty’s license with Marc Jacobs to more than 15 years.
Marc Jacobs Beauty was originally launched in 2013 in partnership with Kendo Brands but came to an end in late 2021.
Coty CEO Sue Nabi said: “The expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand’s limitless potential.
“Through its partnership with Coty, Marc Jacobs’ Fragrances have achieved great success, growing to become one of the top ten female fragrances world-wide, thanks to the iconic Daisy Marc Jacobs and Perfect Marc Jacobs franchises.
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“The revival of Marc Jacobs’ cosmetic portfolio, now in partnership with Coty, is eagerly anticipated by consumers around the world who have been campaigning for its return. This agreement reinforces Coty’s position as a go-to partner for global fashion houses and brands that share our ambition of creating leading beauty portfolios.”
Coty already held the licence for Marc Jacobs Fragrances.
Marc Jacobs International CEO Eric Marechalle said: “Marc and I are pleased to add one of the most exciting categories of the Marc Jacobs brand, to our long-successful partnership with Coty. It is without question that Coty has proven to be the team to bring Marc Jacobs Beauty to new heights.”
Recently, Coty also renewed its long-term license agreement with sports apparel brand adidas.