UK omnichannel technology retailer Currys has announced a significant pay increase for its hourly paid employees with a £13m ($17m) investment. 

The move will see skilled store-based employees potentially earning an average of £12.33 per hour, with top performers earning £13.95 per hour on average. 

The retailer has also raised its minimum pay rates to £11.50 per hour, with a higher rate of £12.50 per hour for those in London.  

Since 2021 Currys has increased its minimum hourly pay by 29%, a substantial rise in annual earnings. 

The company is also investing in an extensive learning and development programme to enhance the skills and earning potential of its workforce. 

Currys chief people, comms and sustainability officer Paula Coughlan said: “We’re continuing to put our money where our mouth is and invest in our most important asset: our people. It’s what we said we would do, and we’re delivering on that promise. 

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”As well as competitive base pay, Currys offers a comprehensive total remuneration package. This includes a wide range of benefits such as bonuses, a 10% discount, pensions, flexible benefits, share plans and health and wellbeing benefits.  

“We’re also investing heavily in training and development to equip colleagues with skills for life. With more than 275,000 hours of learning logged last year, we’re seeing more colleagues than ever grow their skills and careers at Currys.”  

Currys recently turned down a takeover proposal from investment group Elliott Advisors for a second time.  

The offer valued the retail company at £700m ($882m).