US sporting goods retailer Decathlon has introduced a cashless retailing solution at its recently opened retail location in Emeryville, California.

The new technology enables shoppers to avoid long checkout lines by helping customers to directly engage with store associates on the floor. This process is intended to put consumers closer to the products they are shopping for.

A combination of technology solutions using RFID, QR codes and iPhone transactions, customers can purchase their products at any point within the store using their mobile phone, Apple watch, and other credit or debit cards. Customers cannot use cash to purchase products.

“For over twenty years, Self-Service Networks has been empowering customers with innovative self-service transaction solutions.”

Decathlon has partnered with Self-Service Networks for deployment of  cash-2-card self-service touch screen kiosk at its first store in the US.

The kiosk allows customers to convert their paper currency into Decathlon gift cards.

Decathlon USA product manager Ashley Benson said: “Self-Service Networks has been an integral partner for us since the opening of our first Decathlon Superstore in the United States. Customers who prefer to use cash at checkout have the ability to access Decathlon Gift Cards through the GiftWise Cash-2-Card solution.

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“They can then complete their transaction using our cashless point of sale system. We hope that this innovative approach to retailing can be used for our future expansion throughout the US.”

Self-Service Networks president Thomas Smith said: “For over twenty years, Self-Service Networks has been empowering customers with innovative self-service transaction solutions.

“Our GiftWise Cash-2-Card is our latest iteration of card dispensing innovations that help empower customers preferring to use cash payments to participate in everyday retail.”

Decathlon opened the retail location at Emeryville, California, in April this year. The store operates on the NewStore’s omnichannel retail platform, which is an integrated cloud OMS and mobile POS and runs exclusively on iOS.