US-based sporting goods retailer Dick’s Sporting Goods has revealed plans to open a concept store in New York.
Dick’s House of Sport will be located in Victor, Ontario County, and is due to open on 9 April.
The store will be equipped with an outdoor turf field and running track spread across a 17,000ft² area, golf hitting bays fitted with TrackMan simulators, a rock-climbing wall and a batting cage featuring HitTrax technology.
It will also feature the company’s first House of Cleats, a health and wellness destination, and a consolidated service area.
Dick’s House of Sport will offer athletic and outdoor apparel brands and a wide range of footwear and equipment for team sports, golf and fitness.
The company is planning to expand this concept to Knoxville, Tennessee, later this year.
In addition to the new store concept, Dick’s Sporting Goods will open two Warehouse Sale locations and experiential Soccer Shops this month.
The Warehouse Sale locations will offer deep discounts on footwear and apparel brands with up to 70% off or more on hundreds of items.
Dick’s Soccer Shops, which have already opened in select locations, will feature updated in-store elements, including an elevated cleat shop and licensed jersey cubes.
The retailer will also open nine redesigned Golf Galaxy locations and expand its technology offerings to a further 62 Golf Galaxy locations in select US cities.
These expansions will generate around 260 full-time, part-time and temporary jobs.
Founded in 1948, Dick’s Sporting Goods offers an assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of January, the company operated 728 stores across the US.
In late 2019, it opened a store in Manchester, New Hampshire, as well as a Golf Galaxy store in Pembroke Pines, Florida.