eBay introduced Retail Revival programme in Halifax, Canada. Credit: eBay Inc.

eBay has partnered with Halifax Regional Municipality to introduce its Retail Revival programme in Nova Scotia.

The programme was launched last year in Akron, Ohio; Lansing, Michigan; and Wolverhampton, UK. Halifax will be the first Canadian city to be selected.

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Supported by all three levels of the Canadian Government, the 12-month programme will allow small and medium-sized retailers in Halifax to use eBay’s global marketplace to reach new customers globally.

eBay will provide digital tools and subscriptions, customer support and promotional marketing to retailers, as well as additional education and resources.

“Nova Scotia entrepreneurs will have the tools and support they need to take advantage of exporting opportunities to international customers.”

Canada Minister of Small Business and Export Promotion Mary Ng said: “Small and medium-sized businesses are the backbone of the Canadian economy, and they are making valuable contributions to the economic viability of their communities.

“Through the Retail Revival programme, Nova Scotia entrepreneurs will have the tools and support they need to take advantage of exporting opportunities to international customers by utilising e-commerce.”

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eBay Canada and Latin America general manager Andrea Stairs said: “As one of the most robust online marketplaces in the world, enabling entrepreneurs and small businesses is central to eBay’s business and purpose.

“We’re thrilled to be working with partners from all three levels of government on a programme that fosters inclusive trade by connecting Canadian small retailers to the global economy through eBay.”

eBay connects retailers to around 177 million active buyers in 190 markets globally.