Share this article

Clothing store chain Eddie Bauer is expanding the accessibility of its activewear and outerwear apparel through a partnership with omnichannel retailer Kohl’s.

Through this partnership, Kohl’s will sell Eddie Bauer performance apparel for the entire family in as many as 500 of its stores across the country starting this fall.

Furthermore, the retailer’s digital platform will provide an assortment of Eddie Bauer favourites including down jackets and parkas, performance bottoms, fleece, flannel, sleepwear and more. It will also offer assortments for outdoor adventures.

Kohl’s chief merchandising officer Doug Howe said: “We are excited to partner with Eddie Bauer, a brand synonymous with outfitting families for any activity or adventure, to bring their assortment of award-winning, high-quality activewear and outerwear to millions of Kohl’s customers.

“Eddie Bauer’s rich heritage of designing authentic, functional apparel that inspires everyone to get outdoors combined with their passion for delivering differentiated, innovative products that meet the needs of today’s consumer has made the brand a leader in the outdoor industry.

“The addition of the Eddie Bauer brand into our portfolio acutely aligns with our ambition to grow our active and outdoor business and attract new and younger customers.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

The partnership will enable the company to boost its Active category.

In March, Kohl’s plans to launch a new private label, speciality athleisure brand FLX.