Fashion apparel retailer Express sees positive e-commerce demand

13 July 2020 (Last Updated July 13th, 2020 13:38)

Fashion apparel retailer Express has provided business and store reopening plan update and said it saw positive e-commerce demand in June.

Fashion apparel retailer Express has provided business and store reopening plan update and said it saw positive e-commerce demand in June.

The company has seen online sales and traffic continue to improve on its website and mobile app.

In the quarter, digital demand and penetration have remained positive due to a rise in traffic and conversion.

Express is also supporting online demand has also introduced ship from store service at its more than 330 shops to meet the online demand.

More than 275 stores are currently offering to buy online pick-up in-store capability. The retailer has plans to roll out the capability to the entire store base by the end of the third quarter.

Express CEO Tim Baxter said: “We are encouraged by our customers’ response to the new Express product vision and brand positioning and remain focused on what we can control as we continue to drive the Expressway Forward strategy and advance towards our long term objective of profitable growth.”

In the update, Express has reopened around 95% of its stores as of 5 July and expects to restart the remaining units in the next few weeks.

Retailer Express operates more than 500 retail and factory outlet stores in the US and Puerto Rico. It also has a presence online.

The company noted that it is abiding with the guidelines issued by federal and state authorities, and recommended health and safety protocols.

By the third week of June, Express witnessed comparable sales for open stores improve from negative 50% in early May to around negative 15% and traffic from nearly negative 65% in early May to negative 30%.

Baxter added: “As we began the first quarter and launched our strategic transformation, we had significantly reduced our inventory levels in order to reposition our assortments to reflect our new product edit for the Spring season.

“At the onset of the pandemic, we further reduced receipts by more than $100m which negatively impacted our ability to do that. We will continue to take the decisive and appropriate actions necessary to ensure sufficient liquidity throughout the duration of the pandemic and resulting economic uncertainty.”