Canadian cannabis retailer Fire & Flower has submitted retail cannabis store licence applications to the Alberta Gaming and Liquor Commission (AGLC) for 37 locations across the province.
Fire & Flower is a corporate retail store that focuses on improving Canadian cannabis products through its experiential strategies, as well as education-based programmes.
Fire & Flower chief executive officer Trevor Fencott said: “From local municipalities to indigenous peoples, engagement and consultation with communities across Alberta has been very important to our application process.
“We have achieved a significant milestone today on the path to launching the Fire & Flower brand in Alberta.”
The retailer pledged a commitment to ensure responsible use of cannabis and intends to support the AGLC in its dedication to public health and safety.
The AGLC is a commercial enterprise, which supervises and regulates the liquour and gaming industries in Alberta province in Canada.
Upon obtaining permission from the AGLC, Fire & Flower intends to open retail cannabis locations in various cities and towns in Alberta, including Edmonton, Calgary, Canmore, Red Deer, Fort McMurray and Grande Prairie.
Founded by legal cannabis entrepreneurs, Fire & Flower’s leadership team has six decades of combined experience in launching businesses and two decades in the cannabis retail industry.
The company intends to only serve customers in provinces across the country where cannabis private retail is permitted.