Fire & Flower enters strategic licence agreement with Cova

27 January 2020 (Last Updated January 27th, 2020 14:14)

Canadian cannabis retailer Fire & Flower and its indirect wholly-owned subsidiary Hifyre have reached an agreement with cannabis retail management solution provider Cova Software Solutions.

Fire & Flower enters strategic licence agreement with Cova
The partnership will enable Cova to provide the Hifyre digital retail platform to its customers. Credit: CNW Group/Fire & Flower Holdings Corp.

Canadian cannabis retailer Fire & Flower and its indirect wholly-owned subsidiary Hifyre have reached an agreement with cannabis retail management solution provider Cova Software Solutions.

Cova customers will be offered Hifyre digital retail platform as part of a strategic licence agreement.

Additional services that will be provided to Cova customers include the Spark Perks programme and the Fastlane ‘click-and-collect’ service.

Hifyre president Matthew Hollingshead said: “The strategic agreement with Cova will enable the Hifyre digital retail and analytics platform to be rapidly commercialised across emerging cannabis markets.

“Cova is a leading point of sale company in emerging domestic and international cannabis markets and the Cova and Hifyre teams have worked collaboratively for more than a year now and we are excited to enter into this strategic agreement.”

In addition to the platform, the strategic agreement will enable Cova to implement the ‘click-and-collect’ service to customers in the Ontario market.

The Hifyre digital retail and analytics platform is a proprietary, data-driven system platform.

The company has over six years of experience in offering progressive custom digital solutions and services in the legal cannabis industry.

Acquired by Fire & Flower in July of 2018, its indirect wholly-owned subsidiary Hifyre supports the company’s operations and competition in the cannabis market.

Cova chief executive officer Gary Cohen said: “The addition of industry-leading digital retail products developed by Hifyre to the Cova platform is a key differentiator in our offering to cannabis customers.”